“There really is no such thing as a boring subject. Just boring, unimaginative writers” —Ben Hur
When I first registered for my degree in Linguistics I had visions of myself becoming a features writer for a national magazine or an English professor…instead i became a copywriter. I never thought I would find myself being self employed and juggling family life in my mid-twenties but it is a career into which I easily fit without compromising on what I find most enjoyable in life. Despite writing creatively for many years I had never written a brochure, newsletter or e mail for my livelihood before, but all of that poetry and short story writing (and rewriting) followed by linguistic analysis, quickly became useful on my first day and all of the days which have followed since.
So, you’re a poet too? Here are a few reasons why a career in copywriting may just be your calling.
You Can Condense Language
Poetry doesn’t sell designer shoes or fancy chocolates but in its essence it is the art of telling a story in its shortest form. For example, Samuel Taylor Coleridge once said that “prose = words in their best order; poetry = the best words in their best order.” Copywriting follows a similar principle of conveying a message using the best words the shortest way possible.
You Laugh in the Face of Criticism
At least try and learn from criticism. If your new to the world of copywriting I have a newsflash for you. There is no “perfect” poem or advert. The sooner you realise your work is fallible you stop striving for insane levels of perfection. There is no use in getting worked up over negative feedback, just strive for good and if that doesn’t work always believe that you can improve work for your clients.
You Also Laugh in the Face of Rejection
If you are in the creative writing game you get rejections on a daily basis. FACT. In the same way not all ideas impress a client. All of the rejections will train you to see the silver lining in the bleakest feedback. Its all part of the creative process people.
Multi-Tasking is Your Middle Name
Living off your royalties for the rest of your life is a pipe dream for many writers. Ignore the advice of Virgina Woolf in a “Room of Ones Own”. You need to get more Vonnegut! Inspiration can strike at ANYTIME, so make sure you have at least Evernote on your phone. The jobbing copywriter has to generate ideas against the clock and that tall pile of administration work. On a positive note the flexible freelancer can work on multiple unrelated projects at the same time.
You Can Hardwire Inspiration
All writers dread the white screen of death. Otherwise known as writers block. Many writers have conquered this fiend many a time and know at least half a dozen techniques to get those words flowing. Its amazing what you can do when a demanding client requires your best work and brings forward a deadline.
Do you have a passion you feel could never be your career? Now is the time to think of ways in which you a incorporate those passions into a job. If I have inspired you today please leave a comment below or get in touch. I love to hear all of your stories.